The workforce that builds India, still unmeasured.Kolkata pilot live
Unorganized workers
0CR
India's invisible workforce
Informal workforce
0%
Of India's total workforce
With smartphones
0CR
Reachable today, in any language
Global blue-collar TAM
$0B
$15-20B global opportunity
NSDC Best Learning Methodology, 2012Funded by Tata TrustsIIT and HKUST founding team450+ trained mentors in 60+ cities500+ supervised field teamsPilot live in Kolkata with real payNSDC Best Learning Methodology, 2012Funded by Tata TrustsIIT and HKUST founding team450+ trained mentors in 60+ cities500+ supervised field teamsPilot live in Kolkata with real pay
The problem
50 crore workers. Zero performance infrastructure.
The world's largest workforce runs on memory, mood, and guesswork. No records, no fairness, no reason to try harder tomorrow.
Invisible Work
No record of daily output. No accountability. No way for a worker to prove, or a manager to see, what was actually contributed today, this month, this career.
Subjective Supervision
Managers rely on memory and mood. Scaling fairness across hundreds of languages, regions, and work types is impossible without data infrastructure.
No Motivation System
No connection between effort and pay. No career ladder. No reason for the best worker on the site to keep being the best worker on the site.
This was not possible to solve without AI.Now it is.
Before AI
22+ regional languages and hundreds of dialects, no shared interface
Low-literacy workforce locked out of every text-based tool
Thousands of work types with no common measurement standard
Human supervision as the only, unscalable, source of truth
Impossible to scale.
With AI, Now
Voice and image AI understands every worker, in their own language
Automated goal structuring, no reading or writing required
Unified scoring across every sector and region
Photographic proof replaces memory and mood
Scales globally.
The opportunity
The largest underserved workforce in the world.
88% of India's workforce operates informally, supporting 82% of the total population. Digitally paid, digitally reachable, and completely unmeasured.
0 CR
UPI users among informal workers, already digital-native payers
0 CR+
UPI transactions every month. The rails already exist.
₹0 L CR
Annual household spend of this workforce
$0 B
Global TAM. India first, then everywhere blue-collar work exists.
The unmeasured economy, ready to be seen.
The shift
Work, invisible at ground level.
Farmers, builders, cleaners — effort that leaves no record the moment it's done.
The shift
Economies rise on their backs.
Cities grow around them. The workers who build them stay unseen.
The shift
Now every hour of effort has a signal.
Voice and photo, scored by AI. 50 crore workers, one phone away.
How it works
A cricket scoreboard for daily work.
Kaam Ki Baat, the gamification engine: every worker speaks their update and snaps a photo. AI does the rest, from goals and tracking to scores and rewards, in a daily cycle that feels like a live match.
Voice + Image
The worker speaks in their language and snaps proof of work. No typing, no forms, no literacy barrier.
AI Goals
AI structures the day's targets automatically. Clear, achievable, in the worker's own words.
Tracking
Photo-verified progress at every workflow stage. The record builds itself.
Scoring
Daily, task-level, and worker-level scores. Objective, comparable, fair.
Rewards
Score converts directly into earnings. Effort finally has a visible price.
Celebration
Rankings, streaks, and recognition. Every single day feels like match day.
Voice and image first
Workers communicate in their native language. AI structures every process. No literacy required, ever.
Photo-driven proof
Visual evidence at every stage of the workflow. Memory and mood are replaced by a verifiable record.
Captain and worker model
One captain supervises 8 to 10 workers. A unit structure that scales like a sports league, not a bureaucracy.
Score equals pay
Earnings tied directly to scores. Effort finally has a visible, immediate connection to compensation.
Score equals accounting
Payment disputes resolve themselves through data transparency. The scoreboard is the ledger.
Live like sport
Real-time visibility creates the competitive energy of a live cricket match, applied to daily work.
One engine, the whole OmniDEL suite
The product
Two windows into one day's work.
The same work, shown two ways: the karigar speaks and snaps on their phone, the MSME watches every task move on one live board.
For karigars
Speak, snap, done. A worker's whole day, in their own language.
For MSMEs
Every team, every task, on one board that updates itself.
one tap, that's all
Then anyone just asks.
The board runs itself, so the questions get simple. Click Ask MahAcharya, type a line, and it reads the whole board back to you.
MahAcharyaNew chatRecent
Done: created project with 3 cards, 1 label, 5 tasks.
HelpfulNot helpful
@Create task@Move task@Today's tasks
The mentors
Meet the Acharyas guiding every karigar.
Behind the app is a bench of AI Acharyas, each on call in the worker's own language. They teach and coach through the day, so help never waits on a supervisor being free.
Finance
Vivek Acharya
AI finance mentor in Gunakul. Teaches MFDs, bank staff, and retail investors how to invest wisely with AI, using frameworks rather than specific stock or fund picks. Replies in Bengali, Hindi, or English to match you.
Farming & Aquaculture
Neeranjan Acharya
AI farming and aquaculture mentor on Gunakul, Omnidel's practical Gurukul for wetland livelihoods and skilled aquaculture work.
Business Acharya
Subhas
Bengali business mentor and KarmYogi Business-Acharya, guiding entrepreneurs through practical, everyday business decisions.
Sales & Service
Arjun Acharya
Senior KarmYog Vatika salesperson and service lead, training new joiners through the three-month North Star program.
The Work Olympiad
IPL for blue-collar work.
Multiple skill verticals across three geographic levels create hundreds of live leaderboards. Neighborhood rivalries become state pride become national heroes.
Kolkata housekeeping, week 27PILOT
01Team Salt Lake ACapt. Rina Mondal, 9 workers2,347+4.2%
Every vertical, from housekeeping to construction to logistics, gets its own league table at every level. Champions become the first nationally visible blue-collar heroes in India's history.
The learning flywheel
Gamification motivates. AI enables.
A dual-track curriculum, 15+ years in the making, finally deliverable to every worker, in every language, at every literacy level.
Life skills. From worker to leader.
Self-discipline and accountability
Leadership and teamwork
Communication
Goal-setting and time management
Delivered by 450+ mentors with 15+ years of field experience
Technical skills. Certified, sector by sector.
Industry-validated, sector-specific curriculum
15+ years of development history
Government-backed certification pathways
Language-agnostic AI delivery
Voice-first, works at every literacy level
Gamification motivates learning. AI enables language access. Together they unlock 15+ years of curriculum for 50 crore workers who were previously unreachable.
Heritage
OmniDEL.ai didn't start in 2026. It started 30 years ago.
Founded by Mahacharya Shri Sourabh J. Sarkar, the OmniDEL methodology blends Eastern and Western pedagogies with mass education and media: TV, radio, mobile, events, concerts, games, and on-ground classrooms.
1996
The methodology
OmniDEL framework created: four learning stages, Awakening, Discovery, Development, and Practice, delivered across every channel that reaches real people.
2012
NSDC recognition
Named India's Best Learning Methodology by the National Skill Development Corporation.
2015
Tata Trusts investment
Million-dollar grant to scale. Behtar Life and skill-mitra programs empower workers across 10 clusters, with 450+ mentors in 60+ cities.
2026
The AI evolution
The original framework solved what and how. Voice and image AI solves reach: language-agnostic access at every literacy level.
PhysicalTan
EnergeticPrana
MentalMann
SpiritualChitt
Why us
The rare combination this problem demands.
Deep education heritage, frontier AI capability, and boots on the ground. A stack no competitor can assemble quickly.
30 years of skilling and education
Deep media-technology expertise that predates digital disruption. Mass education delivered across TV, radio, mobile, and classrooms.
Cutting-edge AI builders
Among the top 0.1% of Claude Code users globally. Production agentic systems and AI scoring engines are live today, not planned.
On-ground execution
500+ supervised field teams across India. Ground-level knowledge of how informal work actually happens, not boardroom theorizing.
The KarmYog foundation
450+ trained mentors and 15+ years of documented life-skills scaling. A proven worker-to-leader philosophy, now amplified by technology.
“
We don't just use AI. We build with it at a level that puts us among the most advanced AI practitioners in the world.
Defensibility
Five compounding moats.
Each one strengthens the others. Together they lock in a first-mover position that cannot be replicated after the fact.
Captain network effect
Every new captain brings 8 to 10 workers. More captains means exponential worker growth built into the platform's structure.
Reputation portability
Scores follow workers across jobs, unlocking credit, training, and better pay. Leaving means leaving your record behind.
Gamification lock-in
Scores, badges, rankings, and streaks create sunk-cost engagement. Workers keep their historical progress, and keep playing.
Data moat
Cross-sector performance data enables predictions, pricing power, and an AI advantage no competitor can reconstruct.
Geographic density
Critical mass in one city triggers exponential network growth, and locks competitors out of that geography for good.
Leadership
Built by operators, not observers.
Three decades of education, frontier AI engineering, field operations at scale, and global data-platform experience.
Sourabh J. Sarkar
Vision, Strategic Advisor
IIT Kharagpur. 30+ years pioneering interactive multimedia and corporate training, with 200+ rich-media eLearning projects across 4 continents for FedEx, ITC, Tata Steel, and the ITU. Founded KarmYog Education Network and created the OmniDEL methodology.
Ram Badrinathan
Co-Founder, Technology
NIT Surat, HKUST MBA. Built PhocusWright's entire APAC research operation as GM Asia Pacific. Authority on digital disruption in emerging markets and founder of GlobalTHEN for vernacular blue-collar training. Leads OmniDEL.ai's agentic AI operations.
Reena J. Sarkar
Co-Founder, Operations
Director across KarmYog group companies with deep expertise in education, healthcare, and management services. Manages 500+ supervised field teams, the operational bridge between the technology and the workers it serves.
Olivier Jager
Strategic Advisor
Co-founder and former CEO of ForwardKeys, acquired by Amadeus in 2025. Scaled a global travel-analytics platform serving tourism boards, luxury brands, and financial institutions across 4 continents.
Roadmap
From one city to every worker.
Density-first expansion: win one city completely, then replicate the playbook.
Live now
Kolkata pilot
5 teams, 30 workers. Real scoring and real compensation, running today.
Kolkata city-wide
Expansion to 300 teams across all major sectors of the city.
Five cities
Bangalore, Pune, Ahmedabad, and Jaipur, replicating the density playbook.
Pan-India, then global
All sectors, all states, then the $15-20B global blue-collar market.
Three forces converging at once: AI that works in every language, 32 crore workers with smartphones, and 30 years of on-ground infrastructure ready to activate.
A moment that won't repeat.
AI breakthrough, UPI adoption, and 32 crore smartphone workers converging at once. First mover wins the data moat forever.
Not a deck. A running system.
Pilot operational in Kolkata with 30 workers. Real scoring and real compensation, implemented today.
Credibility that compounds.
NSDC award, Tata Trusts funding, an IIT and HKUST founding team, 450 mentors, and 60+ cities of reach.
from work to purpose
Let's gamify work. Together.
काम से कर्म तक।
Request the seed-round deck, explore a partnership, or come see the pilot running in Kolkata.
